Weekly Special

Organic Scottish Salmon (Fresh!) - $15.98/lb.

Prime Rib Sandwich (In the deli) - $10.98

New Study Reveals Key Insights Into Mind Of American Grocery Shopper

Info snack! If you feel you are in the 68% percent who "expressed increased concern about chemicals in food products", then we're right there with you. At Butcher Boy, we only sell 100% all natural foods. We believe in healthy eating, healthy living and a healthy community. So, shop local, shop natural and shop us first for the best quality and a healthy alternative.

"The new American Grocery Shopper Study reveals key findings in the areas of current and future spending habits, brand preferences, attitudes toward organics and environmental accountability, and a profile of today's "early adopter" shopper. Among findings, more than half (52%) of U.S. grocery shoppers said they plan to eat at home more often than in 2008. Consumers are becoming increasingly concerned about chemicals in products: 68% expressed increased concern about chemicals in food products; 63% in household products; 57% in skin care products. In addition, 80% of shoppers who qualify as "early adopters" - first to try new products - are women."

Source - Trend of the Day

The New TV Spot

If you haven't seen it running yet, here it is. Turned out great and I get hungry every single time I see it! Thanks to Ken and Clint for allowing us to disrupt business for a bit. Be sure to drop your comments at the end of this post.



Credits:
Creative and Copy Writing - Media Directions
Shoot and Edit - ZHAP!

Behind the Scenes of the Butcher Boy TV Shoot

We wanted to share a little behind the scenes look at the recent TV shoot. Currently, our friends at ZHAP! are editing the spot and we'll post to the You Tube channel and which local programming for you viewing pleasure.

WARNING! We are not responsible for immediate hunger pains after viewing... but we absolutely will provide you with the cure when you swing by either the Reno or Sparks location.

Here's the slide show...

Super Bowl Reminder

Clock is running down. Crunch time. This is could be a make or break moment in your efforts to serve up the most memorable Super Bowl Party ever! You've got 30 varieties of chips, dips, various bread bowls and, for whatever reason, a light, leafy salad. But these items are merely sideline cheerleaders for the starting line up: Wings, Sausage, Brats, Tri-tips, Chicken and side platters from Butcher Boy.

So, huddle up. Make the call. March on down the field to Butcher Boy to pick up all your Super Bowl Sunday supplies and go in for the big win.

Let's go get 'em!

Butcher Boy Podcast #4: Sausage

The Best of the Wurst….

Growing up in a meat market ensured that Sunday breakfast included a big, juicy sausage next to the eggs and potatoes. To this day it is hard to start my weekend without it. Unfortunately, I came to find out later in life that not everyone gets to enjoy the same experience.

Mr. Dean and his plastic wrapped fare has become the standard for many households simply because in most cities it is so hard to find a good, classic butcher shop. You know, the kind of place where the butcher knows your name and can tell you how fresh the sausages on display are, because he made them himself. This is the lost art that Butcher Boy has worked hard for many years to keep alive.

The Big Boss, Ken (AKA Mr. Meat) still spends his mornings grinding fresh, lean pork and choice spices into one of over 45 recipes offered at Butcher Boy. All of the recipes were either created here or handed down from earlier generations of family. Of course he eschews the typical preservatives, fillers and emulsifiers that you find in many mass produced offerings. Only quality meat is used, usually fresh pork shoulder and trim from the loins, where the chops come from. Beef salamis and bologna get fresh chuck for the best flavor.

After the spices are added and blended into the fresh grind, they get hand stuffed into natural lamb or hog casings and twisted into nice firm links. Each batch is expertly taste tested by most of the crew, usually before it even hits the cooler.

Since we don’t add any preservatives we offer about half of our sausages frozen in packs of four. The rest of our recipes are made fresh constantly and go straight to the meat counter. Next time you stop in, check out the “Link of the Week". Each week Ken picks one of our recipes to offer up fresh at a great price.

If you haven’t yet, there is no excuse not to treat yourself to a tasty handmade sausage unlike any other. Just be careful, you may get the kids hooked on that Sunday breakfast.

Clint Jolly, Executive Chef

Weekly Special

Famous Recipe Meatloaf - $8.49

Dungeness Crabs - $12.98/lb.