"The new American Grocery Shopper Study reveals key findings in the areas of current and future spending habits, brand preferences, attitudes toward organics and environmental accountability, and a profile of today's "early adopter" shopper. Among findings, more than half (52%) of U.S. grocery shoppers said they plan to eat at home more often than in 2008. Consumers are becoming increasingly concerned about chemicals in products: 68% expressed increased concern about chemicals in food products; 63% in household products; 57% in skin care products. In addition, 80% of shoppers who qualify as "early adopters" - first to try new products - are women."
Source - Trend of the Day
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