Thursday, April 16, 2009

What's In My Dinner, Chapter 2

So you hear the word natural thrown around all the time when it comes to meats, seafood, cheeses, and many other foods, but just what does that mean? It seems simple enough at first because we all understand the word natural and relate it to being wholesome and good for the body. Well, welcome to our second installment of "What's In My Dinner" where we will discuss a few little known facts about the word "natural" and how it plays out in the every day world of food.

First of all, the word natural means exactly what it is- basically, nothing artificial. The issue with food items being labeled as natural is that it doesn't always tell the whole story. In itself, natural simply means that none of the ingredients in the product are man made.

So as you can see a good example with a popular retailer's "All Natural Extra Lean Ground Beef". Check out the allergy warnings....

So as you see, buying natural ground beef can include wheat, soy and milk- but why?? Well the soy acts as a cheap filler to keep the price down, the milk powder is a binder so they can add water weight to it without "leeching" the blood out and the wheat- who knows??? Bottom line is that the "All Natural" part is true, but sort of misleading.

Most folks think that the natural designation means that nothing is added. As you saw in our last post regarding MAP packaging, they don't always give you the whole story.

So how do you know that Butcher Boy isn't hiding these dirty little secrets in our products? Simple- just ask us to grind up a fresh batch of beef for you- and come back and watch us do it!! That simple- nothing to hide, just honest to goodness meat. The Butcher Is Back!!!

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